How to retain customers with pay-per-click ads

 

How to retain customers with pay-per-click ads

Because clients in the legal industry form deep relationships with the professionals who help them, they prefer to work with the same agency multiple times. All you have to do is put yourself first.  PPC ads can help with this.

PPC is not just a tool for attracting new clients to your law firm. The right campaigns also improve your chances of building long-term relationships that translate into more business.

Retention of customers with PPC ads

Pay-per-click ads are highly targeted digital creatives that are used to attract and retain potential customers.  Here are some of the ways you can boost your chances of reconnecting with customers through PPC.

1. Play dynamic ads

Dynamic advertising is a great way to increase customer engagement and loyalty to your company.  These ads naturally change based on various factors.  For example, you could tailor an ad specifically for a customer who hasn't contacted your agency in a while, like "We're still here if you need us."

Dynamic ads are ideal for getting interest from people who have visited your site recently.  If you can track customers who have visited your contact page or requested consultations, you can design dynamic ads to show special offers and deals to customers who may need additional services.

Dynamic ads can also be customized to display images and ad copy from a previous service your customer purchased.  For example, you can create an ad that provides legal assistance with housing problems to people who have previously bought a home with your help.

2. Promotion of new services

As your law firm grows, you can expand your services to provide clients with a wide range of legal options.  You may now offer things like   personal injury laws  or assistance to people applying for a settlement plan or visa in your country.  Based on your knowledge of past customers, you can use dynamic or targeted ads to connect with people who have come to your service in the past.

Let's say customers have recently used your services to set up a business, for example.  In this case, they will also want to know when to start providing legal assistance for workplace problems, such as professional compensation.  Showing your new services to relevant clients is a great way to convince them to come back and see what more you can offer.

3. Consider remarketing

Re campaigns targeting have the ability to reduce abandoned shopping cart by up to  6.5%  with an increase online sales by about 20%.  Fortunately, Google Ads allows businesses to set up remarketing campaigns to bring potential customers back to their sites after a previous visit.  If a customer comes to your site but leaves without asking, remarketing can help bring them back to your company

Your remarketing campaign targets an individual in your audience based on the data they shared with your company when they first visited. It's also a great way to remind existing clients of the help you can offer and persuade them to reconsider your legal services.

4. Highlight the specials

Adding special offers to the mix increases your chances of returning clients to your agency just by visiting your website .  Smart targeting in your ad campaigns can narrow your audience to the people most likely to make a purchase.

For example, you can create PPC ads that offer special deals like free consultations or discounts and target people who have previously used your service.

5. Take advantage of seasonal trends

Like most industries, there are specific seasons in the legal world when the number of cases for certain professionals can increase.  For example, tax and business attorneys often get a lot of extra work done in tax season.  Learning how to set up pay-per-click (PPC) advertising for new and existing customers is a great way to grow the business during this busy season.

For people who have used your service before, you can create ads that offer seasonal discounts on a new status or even serve as a “reminder” for someone who can also create ads, which again require legal services.  Will pay - per - click ( the PPC) , along with seasonal publications on social media and reminders through e - mail marketing , to re - customers to your company at the right time each year.

6. Selling and Cross Selling

An interesting way to use pay-per-click (PPC) advertising to retain customers is to provide additional services and support through ad retargeting.  After arranging a consultation with your company on a specific legal topic (such as personal injury assistance), create ads tailored to these clients.  Pay-per-click (PPC) advertising can provide things like "ultra-fast" delivery times and document generation as an additional service that customers should consider.

When upselling or cross-selling with existing customers, the CTA should bring your customers to a contact page where they can send a message asking for more information about their status.  This strategy gives law firms a great way to educate clients about the complementary and additional services they can provide at the beginning of a case.

conclusion

Pay-per-click advertising is a powerful tool for law firms trying to capture the attention of new potential clients.  However, don't underestimate the value of these assets to retain your existing customers as well.  Dynamic and focused PPC advertising helps increase average order value, increase loyalty, and keep your customers coming back when they need legal help.