Intel CEO: My mission is to take back Apple
On October 26, CEO Pat Gelsinger (Pat Gelsinger) reports that the company's goal is to start from Apple to restore lost business in their hands.
At the All Markets Summit he told Yahoo Finance, "My job is to take them back ( Apple ) and provide them with better products than theirs. In time, we also hope to get our plumbing division out of them. Win more business. That makes sense, doesn't it? Everyone wants multiple suppliers." If we had the best craftsmanship in the industry, of course they would come to us.”
After Kissinger took office, Intel still attached great importance to Apple . He said earlier this year that the first thing he did when he took over as CEO in February was to contact Apple CEO, Tim Cook.
However, Kissinger admitted that it will take some time to restore Apple's business. But he hopes to make the tech giant a customer of its plumbing business, and Intel executives see this as a key opportunity for long-term growth.
Over time, we hope to allow them to use more of our products, use more of our technology in various areas, and hopefully use our foundries at different points in time. But these are long-term decisions. They even start designing tomorrow, or someone suddenly comes to us, and now they want to make a big foundry agreement with us, which won't reach mass production until 2025. Kissinger explained.
These are long-term decisions. So I think our position is very practical, but we are also very clear that if we can develop the best products, the best processing technology and the most common in the industry they and the other companies will make very practical choices and choose the best solutions to deliver the best products to their customers. "
At the end of 2020, Apple made the long-awaited decision to use a self-designed chip on the Mac . The tech giant's M1 chip is based on the Arm architecture design, and does not use the Intel x86 chip . This decision ended the 15-year partnership between Apple and Intel.
Since then, Apple has offered several of its latest chips. Earlier this month, the company released two new chipsets, the M1 Pro and the M1 Max. These chips will help the new 14-inch and 16-inch Mac models improve performance, and the price of these models can reach $6,099. Apple claims that these chips have better performance than competing AMD product.
For example, the main selling point of the M1 Max chip is that it is up to 100W lower than other high-performance laptop chips. This also helps extend the life of your computer's battery.
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