Why did American elites criticize the "squid game"? Its terrifying meaning
The New York Times reported that " Squid Game " showed "about capitalism, about 'freedom', about personal initiative" with "continuous bloodshed and exaggerated cruel behavior between the characters." His frightening perspective, "depicting life as a sadistic lottery game, and poverty as a desperate torture chamber," makes people fearful.
Netflix is the representative of the platform-based American video company that emerged in the second decade of this century, and " Squid Game " is also the inevitable consequence of Netflix's imperative to "go out" and go global.
Long before the outbreak of the new crown epidemic , the increase in the payment of online video users in the United States and Canada mainly peaked, forcing Netflix to advance to other parts of the world, which also led to a complex cultural outcome: Netflix in other parts of the world " Global Traffic War" in the long-running video field launched by the production of the series penetrated the traditional mainstream American culture and ideology represented by Hollywood, and global Netflix channels negatively affected American society.
On the other hand, Hollywood , as a traditional medium , does not have the terms and advantages of a platform-based Internet company, and it is impossible to "go global" with Netflix . The prevailing local culture and related requirements of mainstream ideological constrained.
This is not the case with Netflix . Relatively self-produced dramas can freely cooperate with the landing area localization strategy, adapt to the landing area local culture as much as possible, and then increase the subscription volume of paying users.
In fact, Netflix and Hallyu have already begun to "meet" in "Yuzi" and "Snow Country Train" , after the successful audition of the "zombie" type " Kingdom ", for the " Battle Royale " genre "Alice in the Land of the Dead" opened a new space .
With the success of Netflix's localization strategy , the impact of Netflix's cultural products is no longer limited to one or several regions such as Hollywood and other traditional media, but is rapidly spreading abroad through its global channels.
In this sense, in the past, cultural products consistent with Hollywood values were broken from one side to other areas by various media including Netflix; Cultural products that incorporate values from other regions have also been bypassed Netflix . Globalization channel adversely affects the dominant American culture and the dominant ideology that Hollywood represents.
Therefore, the verbal criticism of “ The Squid Game ” by traditional American elites such as The New York Times reflects not only the inherent incompatibility of prevailing American values with other parts of the world, but also the deep predicament of Americans. globalization at the present time.
On the one hand, American entertainment capital has repeatedly benefited from American globalization promoted by its military-industrial complex, and on the other hand American values have also turned into their contradiction in the process of American globalization.
The Battle Royale genre is not an invention of the Squid Game . It was widely introduced in subjects and genres such as " Wasteland " science fiction and steampunk no later than the 1960s and 1970s; It's just what Japan experienced at the end of the last century, after the "lost thirty years", the "highly shared" social soil "purified" into today's battle royale style, and "blooming and bearing" in the most oppressive Korean chaebol society.
This is clearly a special genre that breaks with the traditional classic Hollywood novel . For example, in some established routines in traditional Hollywood, regardless of the dark side of society by background and process, they will eventually turn back to the middle-class white men who fit the imagination of the middle class to solve the problem. Contradictions and conflicts in the historical process through personal struggle and left behind. "Tail of Light" as the end.
The " Battle Royale " style from start to finish presents a social structure dominated by ruthless natural selection, and the social structure and social order that traditional capitalist elites tried to build and flaunt has completely disappeared.
In " Game of Squid " there is no "Captain America", "Iron Man", "Batman" or " Superman " in line with the fantasy of traditional capitalist elites to maintain justice, no "clown" style cleverly endowed with original sin, And the release of the R - Class of violent, random, anarchist pleasures left only a dark end to pure murder.
The debate about the "squid game" by Western public opinion is in fact an internal division of American globalization, but it has not touched the deep structural crisis of capitalism itself.
At the same time, we should also see, however, that Netflix, which is constantly "exploding", has established a firm foothold in Hong Kong, Macau, Taiwan, neighboring Japan, South Korea, and Southeast Asian countries. "Global Traffic War" in the long video field is for us, it is no longer an option, but imminent.
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