Anchor Text as a Google Rank Factor: Everything You Need to Know
Keyword-rich anchor text has always been an SEO best practice . This is because it is a way to signal to search engines what kind of page your link is referring to. Many believe that this information plays a role when it comes to page ranking in search results. Link text refers to the words or phrases that a user clicks to visit a URL linked in part of a copy. Anchor text is useful for providing context to users on the page they are about to visit, but does it have any effect when it comes to search rankings?
Link text is thought of as a ranking factor in the sense that it helps search engines associate URLs with specific keywords or keyword phrases. The importance of anchor text is not limited to what search engines can do with it; It is also necessary to provide a good user experience by improving the accessibility of the website. On-page optimization techniques that improve user experience tend to correlate favorably with search rankings, which is another reason why body text appears to be listed as a higher ranking factor. A good rule of thumb when it comes to website optimization is that SEO follows user experience.
When a website is built to provide the best experience for human visitors, it often ends up being optimized for search engines as a result. This is not always true, but you will learn that it applies to anchor text.
Google can get an idea of what the linking page is about (the target page) based on the words used in the anchor text. If a page links to a URL using the "10 Best Pizza Restaurants in New York City" anchor text, Google knows what type of page users are directed to visit. With generic text (eg, "click here"), it's not clear to Google what the target page is. Just as the site provides descriptive text to help users, it should do the same for Google .
Anchor text enhances the user experience in many ways. When a user quickly scans an article, the descriptive link text can help them instantly identify the links they are looking for.
But, with all that said, it's time to answer the question - is the body text a sort factor? Yes, the body text is the ranking factor. Using descriptive anchor text when inserting links on a page is one of the best practices listed in Google's SEO Getting Started Guide .
See also the
No comments:
Post a Comment