Wordpress is the SEO platform and this is why
Lots of people work on Shopify , Wix, and other platforms like Weebly which tend to be basic platforms that allow people to get into website design at a basic level. These great stuff now don't get me wrong and if your customer is using them and won't switch you can still do good SEO results, but I 100% believe switching to WordPress is the best SEO step for a few different reasons I'll list below.
WordPress platform control tools
A deeper level of control - Sites like Wix and Weebly tend to be basic in nature which is a good thing as you don't have to worry about things like security or server maintenance, but bad in the sense that you will be limited in the amount of control you really have. Wordpress provides you with a larger set of plugins that can be used while also giving you control over sites at the server level allowing to allocate more or less data space for a particular website.
Design / Personalization in the WordPress platform
Design / Customization - This goes hand in hand with plugins but Wordpress allows for much more customization than website builders like Wix and Weebly. On top of having more plug-in options for design, Wordpress allows people to implement things like a shortcode or even the full code of a website from scratch which although it can be a more technical approach, still allows for more customization. Just a note for those who don't code, you'll still be able to use Wordpress with plugins like Elementor that still allow for better features than anything offered by Wix or Weebly.
How to improve a wordpress website. Wordpress is infinitely better than other platforms because of how easy it is to achieve 95+ page speed on mobile. My gtmetrix puts my desktop load time at around 320ms for my woocommerce site. The page weight on mobile is 380 KB, the images on the homepage are less than 4 KB and look incredibly high resolution. Most other CMSs do not have native webp support.
Customizing your WordPress site just the way you want it, you just need to put in the effort and get the right plugins. You seem to prefer guided solutions like shopify or wix because you don't know how to use Wordpress to its fullest potential.
Pricing on the WordPress platform
Pricing----- This is by far the biggest piece of the puzzle as paying for Weebly sites I first started they charged $150 per year per website for their Professional plan. Important SEO clients to improve and rank their websites, and if you do it all on Weebly, it will cost you $1500 a year just for having their websites. In fact, it is so expensive that most clients who have had their sites with me for more than 5-10 years pay the full cost of the site only with what they provide when hosting . It seems like a long time but you have to remember that most people pay to design a website and then pay annually for hosting on top of that. Hosting with my current provider and using WordPress through them cost me nearly $200 and I can hostUp to 500-600 sites at no additional charge.
These are just my quick points, everyone is different but for those of you who are starting out, I'd hate to see you dump your money thinking there are no alternatives to expensive sites like Wix or Weebly.
There is no way to host 600 sites Wordpress for $ 16 a month if they have any traffic (especially if you use Woocommerce in some locations to be a substitute for Shopify to your customers)
That people don't have the money or knowledge and they start websites on Wix and other free tools. But for some people, this is not important, they just want a site and often do not care about its appearance, etc.
Hosting on the WordPress platform
Cheap shared hosting like Bluehost works well on smaller sites, and there's no need to pay extra for a simple Wordpress site if you don't have to. Just make sure your site has a good page speed
But if you have a Woocommerce store as your main business, it is really stupid to choose the cheapest hosting possible to save $10-20 per month if it makes your site slower
You are more likely to lose $10-20 in sales if your site is slow...
I find it "interesting" when people try to squeeze as many customer sites as possible onto the same cheap hosting plan just because it's possible...you're not helping your customers at all by doing that...
It's also the faults of some customers, most of them don't want to pay for hosting . This is one of the reasons why Wix and other free tools are so popular ...
If you compare a BETTER Wordpress site that costs $7 per month to host on Bluehost , the free Wix site is much cheaper, and that's the only thing that matters to some customers/people who don't understand how important their site is...
That some people just want a website and don't care what it looks like, but usually even the smallest companies are interested in saving money which can be done more efficiently with Wordpress and with plugins the platform can be almost identical
Wordpress is more work, but it's not bloated at all if you have any idea what you're doing. Magento for example is a silly platform that loads 200+ js files in gtmetrix waterfall by default. Using a less popular CMS because you don't understand WordPress is silly. Find cbdmd and do a gtmetrix scan on it, then look at the waterfall. You will see what is trash Magento as a content management system.
This is brought up a lot. Wordpress was once promoted by Google as a platform to use for the layman and experts alike. However, that was in 2008. There are hundreds of thousands of automated Wordpress installs being produced daily from spammers and tools like RankerX (just one example) which could argue that Wordpress is closer to spam today and not a legitimate website building and growth platform .
Switching to Wordpress also on many occasions puts legitimate sites at a disadvantage for site owners who want to use it for legitimate reasons. It's a bloated, slow CMS that doesn't get much of the Google ranking signal value because the optimization is basically the same across the millions of other sites that use it. In other words, it's just a carbon copy of tons of other similar sites. There is a lot that needs to be done to ensure that a standard Wordpress installation is "unique" to a dozen of the top ranking factors so that abandoning Wordpress in favor of a less well-known or less commonly used CMS or creating your own can be demonstrated. It offers a platform that is much more optimized for Google.
Overall, Wordpress is bad, but I provide examples that disprove the OPs' claim that it's best for SEO. Not that, it's not that it's a bloated and slow CMS that doesn't get a huge amount of Google's ranking signal value because the optimization is basically the same across the millions of other sites that use it.
I've checked every site on the next.js homepage which is being sold as a "fast" framework to build your site on. My site elementor smokes it on Pagespeed. The best they record is the mid sixties. Poorly optimized sites are developers' bugs, not CMS bugs.
See also the
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