Google and Facebook conspire to undermine Apple's privacy protection efforts
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Prosecutors in 12 states in the United States are targeting Google again pointed out in the antitrust lawsuit that Google and Facebook colluded to destroy Apple's efforts to provide users with privacy protection functions.
"The two companies are working together to enhance Facebook's ability to identify users whose cookies have been blocked on Apple devices and Safari browsers , thus overriding the efforts of a major technology company to provide users with stronger privacy protections, " the revised lawsuit reads .
The state attorney general initially sued Google in December 2020, accusing Google of colluding with other companies to manipulate the market. The lawsuit centers on that Facebook and Google have reached an agreement that if their cooperation is subject to regulatory scrutiny, the two companies must cooperate with each other to deal with it.
State prosecutors have also accused Facebook and Google of engaging in illegal advertising cooperation. Google is using its monopoly on the advertising technology business to help Facebook get higher bids in ad auctions, so that Facebook content appears in more Google ads.
A Facebook spokesperson said in an emailed statement: "Facebook has long supported fair and transparent ad auctions. All bidders must compete at the same time, and the highest bidder wins. The non-exclusive bidding agreement between Facebook and Google, and our relationship with others. Similar agreements will help The platform has found to increase competition in advertising.”
According to the indictment, according to a discussion by Facebook employees in 2019, the company had difficulties identifying users on Apple's Safari browser . Google said that the match rate of Facebook users is the same as that of other participants in the ad auction , but Facebook employees indicated that Google is willing to use JavaScript to help Facebook get to know these users better.
These public defenders believe that Facebook urged Google to participate in this cooperation, but Google denies these allegations .
Google and Apple representatives have not commented on the news
In recent years, Apple has been increasing its efforts to protect user privacy. In 2018, Apple integrated privacy protection measures into its products. For example, Safari will require websites to apply for tracking permissions from users, and if a website is not visited within 30 days, the relevant cookies will be ignored.
This summer Apple launched an App Tracking Transparency tool, which can prompt users to choose whether they're willing to be tracked in different apps. This action has had a huge impact on companies like Facebook. Apple's Safari Privacy Report also details how major websites track users.
In addition to protecting privacy, these three companies are also the focus of antitrust cases and face allegations from government regulators and from each other. The US Federal Trade Commission (FTC) previously filed a lawsuit against Facebook , claiming that the company had monopolized the social networking market, but that lawsuit was dismissed by a federal judge in June of this year. In addition, Facebook is also preparing to file an antitrust lawsuit against Apple over App Store rules, alleging that Apple is stifling third-party app developers.
The US Congress in June this year proposed targeting the Big Four technology companies, namely Facebook, Google, Apple and Amazon. Out of 5 bills that regulate the technology industry. These laws will provide more evidence for regulators to limit the power of technology companies in the market.
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