Google Ads - Why Campaign Impressions Are So Much Less Than Expectations Impressions!
I recently launched an ad campaign on Google but got much fewer impressions than I saw in Google predictions! Knowing that the bid was 10 cents per keyword in Google predictions and got 50,000 impressions, while in the campaign the bid was 30 cents per keyword and only got 800 impressions! This was over a period of 30 days.
Of course the keywords are the same and I used exact match in both cases.
Is there an explanation for that?
Is the daily budget the problem?
There are two proposed quotations by scheme keywords from Google . The first is the bottom side of the first page and the second is the top side of the first page. They both have a different display proposition. Moreover, there must be a high search volume because google operates on auction basis. If there are more competitors in a given amount of time, then no matter what Google will suggest , they will charge you based on the auction by time. Furthermore, you should focus on your Quality Score. Follow its parameters such as high CTR, ad relevance, and landing page experience. Try to improve your Quality Score and it will help you outpace your competitors in terms of bid price.
Check Auction Insight 2 days later. It will show you where you really stand compared to your competitors. I am sure you are getting low impressions due to low bidding or your competitors are using automatic bid strategy while you might use manual bid strategy.
There are many factors that affect your delivery here
1) Quality Score
2) Manual Bidding / Auto Bidding
3) Top front page results / bottom front page results
4) Ad relevance
5) Landing Page Experience
Hope this is useful.
See also the
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